We are not your typical clothing brand.

We want to change the world one dress at a time.

Bryce in our Harper gown at the 2017 SAG Awards

The “Heather” in Magenta is March’s Charity Dress.


Every month, we ask our customers to choose a charity that is making an impact. A dress from our most recent collection is chosen and 50% of its proceeds from our website are donated to this charity.


This month, we are so excited to be teaming up with the talented Bryce Dallas Howard and the Halo Foundation. Bryce chose the “Heather” as March’s Charity Dress


Aside from her skill as an actress, Bryce is known for her style on the red carpet and on-going work with organizations like Halo.


“HALO provides housing, healing and education to at-risk and homeless children, in other words, love. Each year, HALO serves over 1,200 children and supports 21 homes and programs around the globe. Internationally, HALO supports orphanages and programs in Uganda, Kenya, Mexico, India, Guatemala and Nicaragua. Domestically, HALO has Learning Centers and housing programs in Kansas City, and Jefferson City, Missouri, and art programming in New York and Portland.”

Bryce is also auctioning off the Harper dress she wore to the SAG awards. Bidding ends March 10th.


More about Dress the Population:


In 2011, designer Franklin Morales founded Dress the Population with a simple idea – make beautiful clothing at an affordable price. The not-so-simple part was how to do it ethically. In today’s world, fast fashion rules and is mostly fueled by an exploited and underpaid workforce in the US and abroad. As an immigrant who had moved to the United States as a child with very little, he had to work twice as hard to make his vision become a reality. As the company began to grow, his priority was to help others with similar stories achieve the same ‘American Dream’ that he had. Because of this, everything from design to manufacturing to shipment happens at our headquarters in Los Angeles with help from our diverse staff.